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Underwear essentials for everyone, every day

Non Private offers comfy, soft, and sustainable loungewear essentials.
Each piece is consciously created to connect timeless aesthetic design with sustainable practices for our bodies and planet. 



We aim to design our products to be durable, aesthetically pleasing and sustainable.

From the sourcing of materials to the packaging of our products, we strive to minimize our impact on the environment. 

By choosing us, you not only elevate your daily comfort and style but also contribute to a healthier planet.


We believe in the beauty of slow fashion. We encourage consumers to slow down their fashion consumption by investing in high-quality, timeless pieces.

Our production model focuses on creating two thoughtfully curated collections per year with a small batch of designs.

We are mindful of what we create and the expenditures of our customers.


All our fabrics and garments are produced fairly in Korea, renowned for its expertise in creating high-quality clothing.

Child labour has no place in our brand's values.

The garment workers are paid a living wage in good working conditions and are trained experts in the garment industry. 


Alongside sustainable garment production, we have made a mindful choice to reduce plastic use in our packaging.

Instead of opting for conventional poly bags for packaging, we use eco-friendly paper bags, vegetable-based ink for prints and ship using compostable parcel bags. These are our conscious choices towards sustainability. 

We source our fabrics in Seoul where production also takes place to reduce the environmental impact and carbon footprint.


    We often find underwear that leaves our body itchy and uncomfortable.

    Non private began in my late 20s from the struggle to find underwear up until that time, that not only looks great but also feels incredibly comfortable to wear all day long.

  • Functionality & Style

    Functionality doesn't mean compromising on style.

    Creating pieces that provide functionality without sacrificing style is our design goal. Each design is thoughtfully crafted to offer the perfect fit throughout various samplings, washing tests and fittings.